A few months ago I wrote a quick post about putting your headshot on your resume. Today, it’s about putting your headshot on your business card. I’ve had my headshot on my business card for a of couple years now and have come to a simple conclusion about it: it’s awesome. Of course I’m going to say that- it naturally makes sense for a headshot photographer (who happens to sell headshots to other people) to put her headshot on her business card since it’s a quick little portfolio piece that can show someone my photo style and professionalism without having to whip out a huge portfolio book or try to pull up my website on a little smart phone screen. Especially in an age where everyone with a camera calls themselves a photographer, I can show my business card with that title but then flip it over to show a professional self-portrait that says, “no, really- see? I’m actually a card-carrying professional photographer who makes her living with the camera.”
But what about lawyers? Consultants? Students? Designers? Financial planners? Why on earth would they want to have their headshot on their business card? For the same reason why a LinkedIn profile has an image of you and why everyone recommends that image be a professional, approachable portrait. Because it’s great to put a face to the name.
In a nutshell, putting your headshot on your business card does many things:
- It reminds someone who they talked to when they find your business card in their wallet later and think, “where did I meet this dude and what did we talk about?”
- It’s great if you go to networking events, where people can go through a stack of 50 business cards of 50 different people they talked to and remember who you were because a photo of you is right there in front of them.
- If someone gives someone else your business card and they’re seeing your business card before seeing you, it’s a great way for them to feel like they’ve met you before when they actually do see your face in person for the first time.
- It controls the image of yourself that you put in front of people, which is especially valuable in an internet age when we tend to Google search new people we meet… and possibly uncover photos of them drunk at frat parties…
And my final reason why a headshot on a business card rocks is the simple reason that people I hand my card to say, “woah, that rocks!” There’s something cool and unique and personable about being able to see a photo of the person on their business card. It just gives a vibe of friendliness and approachability that simple letters and numbers do not.
Oh, and one more awesome reason… it’s cheap. It doesn’t cost any more than printing a business card without a photo.