I recently took headshots for marketing materials for a hospice pharmacy service provider: they needed portraits of their team members that could be cropped in different directions for their marketing materials.
It’s common that my clients need flexibility in their headshots since they can get used so many different places. Each marketing piece a photo is placed into (a bio page on your website, LinkedIn, an annual report, etc.) will have different dimensions. Sometimes it’s a square, sometimes it’s a vertical rectangle, sometimes a horizontal rectangle.
So this is what we did for these fine folks… we took a wider shot like this:
So it can be cropped like this:
Or like this:
And now they’ve got some great shots of their people for all their marketing materials. (Cue fanfare and triumphant music.)