May 9, 2019
You may have heard the phrase, “personal branding photography” whispered between marketers, publicists, or influencers lately. Or maybe you’ve seen photos on Instagram or company websites and thought, “how do they get so many great, magazine-worthy shots for their social media pages? That was so NOT taken with an iPhone.” Welcome to the newest photography trend: Personal Branding Photography.
What is Personal Branding Photography?
Simply put: Personal Branding shots are lifestyle images, creative portraiture, and in-action shots of you looking awesome. A Personal Branding Photography shoot is for professionals utilizing photography to create and build their brand. We all know that having images to support your online presence is a key factor in your business’s growth: don’t just tell potential clients who you are and what you do, show them. Personal Branding Photos depict you in your element. If you’re a personal stylist, you need photos of you wearing the latest fashion and looking fabulous, action shots of you shopping for your clients, or images of you consulting with a client on their own style. A great Personal Branding Photo tells the story of your strengths and sells a potential client on why they need you, better than a thousand words ever could.
Why is Personal Branding Photography so hot right now?
With so much content online and in print today, we are all looking for images that perfectly reflect and summarize our message and grab attention quickly, and it’s now easier, more fun, and gaining in popularity to use custom professional photos to do so. And everyone is getting much less humble in how they depict themselves in images. With so many people competing for space and attention, you have to be less humble: you have to flaunt who you are and your pride in what you do in order for others to share that same excitement. If you see two listings in Google for personal trainers, and one is a standard headshot, while the other is a photo of Buff McBuffCakes flexing his muscles while spotting Strong McFlexHot while she deadlifts 250lbs, which listing are you likely to click on?
How can a marketer apply Personal Branding Photography to their company?
Personal Branding Photography, for good reason, has been starting its reign of popularity among entrepreneurs and small business owners, because they are usually the face of their business and need to sell themselves as the product. Realtors, consultants, financial advisers, lifestyle bloggers, artists, event planners, writers, interior designers, life coaches, and so forth.
But a larger business often must showcase its people to show the world who they are too. After all, your staff and your leadership are the backbone of your organization and the real value you bring to clients. How often does the CFO perform speaking engagements representing your company and she’s scrambling for a photo to send to the organizers the day before the event? How often do you need action shots of the CEO for internal newsletters, marketing materials, or something more interesting to hand a journalist when they ask for some photos to accompany a story about your company?
Or worse yet, how many times has a story run in a magazine and the CEO absolutely HATES their cover photo the publication-sent journalism student has taken? A Personal Branding Photography shoot is an important investment in the marketing materials you use every day. Having a stockpile of great photos of your important people on hand for publications, social media, your website, internal communications, and reports not only saves a lot of headache when you’re on a deadline, but gives you great creative control over your company’s brand.
Where do I go for Personal Branding Photography?
Personal Branding Photos are a growing trend in the photography industry, so make sure you find a professional photographer with experience in marketing and branding photography, as well as portraiture. Make sure their portfolio reflects skill not only in their subjects looking their best (everyone’s hair looks good, posing is flattering, and smiles are natural), but that they demonstrate an understanding of capturing images that tell a story.
Work with your photographer to organize a shoot that meets your needs. Tell him or her what kind of images you need and share ideas with them on how to get those photos. A good Personal Branding Photographer will be able to take a list of must-have photos and/or a brain dump of the uses you need the photos for and a description of your company and design a shoot that captures what you need.
Find more information on our Personal Branding Photography packages here!
February 25, 2019
After a headshot shoot, when the makeup artist is just out of earshot, we’ve often had clients frantically whisper to us, “psst! Do I tip the makeup artist?!” Whether or not to tip your makeup artist is a complicated question. And it should start with what kind of makeup artist you’re dealing with.
Wedding makeup artists: YES
If any makeup artist is tipped, it’s most commonly the wedding makeup artist. Some estimates are that about 80-90% of wedding vendors in general (including makeup artists and hair stylists) expect a tip. This is because a wedding is a luxury event, and all the vendors involved are supplying a customized, luxury service. For a wedding, a makeup artist usually travels to your location, provides a consultation and communicates back and forth on ideas for the look you’d like before the event, and even purchases supplies and makeup specifically for your application.
Counter makeup artists: NO
Don’t freak out if you just realized you’ve never tipped the makeup artist at Sephora or Nordstrom for the time they spent teaching you how to contour. It’s generally considered not necessary to tip a counter makeup artist, and some stores even prohibit it. These makeup artists are actually salespeople with makeup skills and sometimes training, but their end goal at the counter is to sell you a product. Never go to a makeup counter for a makeup application for a photo shoot. These makeup artists are unlikely to have the skill or inclination to apply custom makeup for your needs, and the products are not likely to be specially made for photography. And again, their main objective is to test products on your face in order to sell them to you, which is great for when you’re sampling products you’d like to buy for yourself. But don’t think you’re cheating the system by having a salesperson at a makeup counter do your makeup for free for your photoshoot. Every time someone has come to our studio after doing this, they always end up unhappy with their look. We’ve had to start stocking makeup removing cloths in the studio so clients can remove their counter-applied makeup before their session.
Makeup artists for headshots/portraiture/commercial shoots: MAYBE
If tipping a wedding makeup artist was a reasonably solid “yes,” and tipping a counter makeup artist was a pretty solid “no,” then tipping a makeup artist for your headshot or portrait session is a definite “maybe.” For hair salons, a rule of thumb some people subscribe to is that you tip the stylists who work for the salon, but not the salon owner. Some people extend this idea to makeup artists: tip the makeup artists who are booked through a salon or agency because they do not keep the whole fee, but do not tip freelance artists because they keep all of their fee. But this isn’t a reliable measure since freelance artists are self-employed small business owners who have expenses an employee would not, such as insurance, marketing costs, travel costs, licensing, and materials. Some makeup artists can spend anywhere from $5,000 to $20,000 a year on the makeup and brushes in their kit and the sterile disposable items they go through. Since there is no industry standard “yes” or “no” for tipping with these kinds of makeup artists, then both freelance and agency artists usually have their fee structured in a way that they’re not relying on a tip to complete their fee, so a tip isn’t necessary. But some people are more comfortable tipping anyone in the beauty/service industry, and if you’re one of these people, then feel free to tip your makeup artist. They won’t turn it down and they’ll definitely be appreciative of it, while not expecting it. A good rule of thumb on tipping makeup artists in this category is: “never expected, always appreciated.”
If you don’t want to tip your makeup artist at a headshot session, here are some kind things you can do for them that they would definitely appreciate even more than a tip:
- Come ready for them. Follow their instructions to prepare for your session, which usually involves coming with a clean, makeup-free face.
- Communicate with them. Be honest about what you want and don’t want before they start the application, then trust them while they apply makeup, then give them honest feedback afterward so they can make changes before you get in front of the camera. If you’re happy with the makeup, speak up and tell them you like it. If you’re unhappy with it, speak up as well, so they have a chance to adjust what they did to your liking.
- Don’t hold a mirror to watch what they do. Again, you must trust them to listen during the consultation and use their skills to apply makeup, without babysitting what they’re doing. A mirror in your hand also gets in their way and slows down the process. If you have any questions, feel free to ask, and the makeup artist will answer.
- Give them a positive review. If the makeup artist has a listing on Google, Yelp, or Facebook, give them a positive review, or offer to write a testimonial for their website. Follow them on Instagram if they have an account. More follows on social media means good marketing for them.
- Refer the makeup artist to your friends and colleagues, so they can continue their awesome work.
If you’re ready to book a headshot session in our Chicago studio with a makeup artist, do that here!
January 2, 2019
Happy New Year! 2018 was a great year for Organic Headshots– thank you to all of our amazing clients over the years, who continue to choose us as their photography studio. We’re so honored to photograph everyone who comes through our doors and happy to keep shooting up a photo storm in 2019!
Let’s look back at some of our favorite shots from 2018:
If you’re ready to book your headshot session for 2019, do it today!