July 5, 2016
I recently took headshots for marketing materials for a hospice pharmacy service provider: they needed portraits of their team members that could be cropped in different directions for their marketing materials.
It’s common that my clients need flexibility in their headshots since they can get used so many different places. Each marketing piece a photo is placed into (a bio page on your website, LinkedIn, an annual report, etc.) will have different dimensions. Sometimes it’s a square, sometimes it’s a vertical rectangle, sometimes a horizontal rectangle.
So this is what we did for these fine folks… we took a wider shot like this:
So it can be cropped like this:
Or like this:
And now they’ve got some great shots of their people for all their marketing materials. (Cue fanfare and triumphant music.)
January 28, 2016
Last week I spent a couple days at a law firm downtown photographing an entire staff of attorneys for a special piece their marketing department wants to put together. They told me they wanted photos of their attorneys with the same backdrop and in a variety of poses, so that the photos can later be joined into 3/4 length shots of groups of people. That way they can put together marketing materials that show a lineup of small groups of attorneys from different practice groups, and then be able to move them around as they see fit.
So what I did was bring in a large, gray backdrop and lit it evenly so that the photos would be easier to join later without having to deal with any strange shadowing on the backdrop. Then I placed the camera on a tripod and photographed everyone head to toe, standing on the same spot. Since the camera didn’t move and each person stood in the same spot, I was able to keep heights consistent so that when their photos are melded together, each person’s proper height is represented.
The firm’s own graphics department will be putting together the final pieces, but I wanted to mock together a few of them just to be sure it worked without making for too much editing on their part. And eureka! I think it turned out well.