If you are a follower of the American Marketing Association – Chicago Chapter’s blog, you might have read my guest post on perfecting all staff bio photos. I discussed not only why the “meet our team” section of your website can make or break your company’s branding efforts, but also how to create a well-branded look and feel for your headshots. In addition, you’ll find tips on how to run an all staff picture day like clockwork.
Ok, so let’s assume you’ve completed the basics, decided on a look and feel for the photos, scheduled your photographer, and sent an all-company evite well in advance with details on the day, time and location. I’m sure after your “PICTURE DAY!” email was opened, you could probably hear some rumblings throughout your office. The most common questions or should I say stress points are:
- What should I wear? What is Susan wearing? I don’t want to be too matchy-matchy.
- My hair looks best in the morning; can I book a timeslot then?
- Will it be a headshot or full body shot? Do I have to wear nice shoes for a headshot?
- Where will these photos be used?
- Will I get to choose my fave? If I can’t choose the photo the company uses I’ll quit.
- Maybe I can call in sick that day.
And the list goes on and on…and understandably so. We all have that one memory from school picture day, family portrait sessions, prom photos, etc., that have scarred us for life. However, our goal is to block out bad picture day memories with an experience that will make our staffers want to update their headshot every year. Now, let’s get into the “it doesn’t have to suck” picture day tips.
First things, first…send out all company communications that clearly communicates ideas for what to wear and also, what not to wear! The wardrobe should be in alignment with the decided upon look and feel. You could even create a Pinterest board or mood board with color and outfit ideas, such as how to create a layered look with neutrals and an accent color. Make sure everyone knows that these aren’t simple I.D. badge photos so they can put together a professional-looking outfit.
Set up a schedule where everyone can sign up for their own timeslot for their headshot. Some people know their hair looks best in the morning and will want to get in early, while others might want to get a blow out on their lunch hour for perfect hair in the afternoon.
Ok, I know this an obvious one, but a snack and drink setup close to the shoot location is always a good idea. Everyone loves free food and it tends to lighten any mood. When deciding on food and drink options, stick to clear liquids that won’t stain and snacks that won’t get in your staffers’ teeth. Make sure toothpicks and floss are available for those who need it!
Photo Shoot Survival Kit
In addition to the free food, create as I like to call it a “Photo Shoot Survival Kit” station. This could simply be a couple tables with the necessities such as blotting paper, individually wrapped combs, hairspray, cotton balls/swabs for touch ups, disposable tooth brushes, floss (as mentioned above), bobby pins, collar stays, safety pins, needle and thread, club soda for stains and of course, mirrors!
You’re investing in a photographer, so why not invest in some professional “make me look good” help. Consider contracting a few makeup artists and hairstylists to provide onsite touch ups. They are experts at de-shining faces, taming fly-away hair and overall confidence boosting help prior to your team going in front of the camera. And turning picture day into “pamper day” never hurt anyone.
Quick, look natural…no one ever! Ask your photographer to come up with a few easy poses to instruct staffers to replicate. In addition, have your photog shoot a couple of different looks for each. That way everyone will have different options to choose from. Speaking of options, it’s always a nice gesture to send photo files to your team and let them choose their own fave headshot!
We hope these tips inspire you to create an all staff picture day that is experiential and fun for all. We realize these tips do take more time and effort to plan than just scheduling a simple picture day, but remember you don’t have to plan alone! Consider creating a committee or group to help with the big day.
Check out more info on how Organic Headshots puts together great company headshots here!