So many folks swing by our studio for professional headshots to update their LinkedIn profile, so we chatted with our friend Susie to get some job search tips. Susie Grant is a Human Resources Business Partner. With an extensive background in human resources and recruiting, Grant has experience in HR advisory, employee relations, developing sourcing strategies, and staff forecasting. She sat down to offer some insight into what HR professionals look for in job candidates and how your professional presence (both in person and online) can impact your ability to land your next gig.
Q: What are your top tips for job searchers?
It is certainly an industry cliché, but getting noticed is the first—and arguably most important—step. I think what is most important to remember here is while your resume plays a big role, social media is becoming increasingly more important. Recruiters and HR professionals are continuing to rely on networks like LinkedIn, Indeed and Glass Door when vetting candidates for interviews. We’ll go into some of that more in a bit.
Outside of polishing up your professional presence online, I also love the following tips:
- Keep it concise: Different industries have different standards, but most of the time you want to stick to a one or two-page resume.
- Tailor your story: Don’t just toss your name into the hat and hope it sticks. Review and revise your resume for each application and tell the most thorough story about why you are right for the job.
- Do your homework: Study the job board and find a position that really speaks to your interest. Before you apply, consider if you really want this job, and what you can do to convey that in your application. The more strategic you are about where you apply, the less often you’ll have to do it!
- Bring your ideas: Talk about what kind of impact you’ve made in your current role. Whether this is process change, innovative ideas or creative solutions to challenges, telling that story (with numbers, if you can!) makes a huge impact on future employers.
- Make a list, check it twice: Nothing is more important than proofing. It sounds obvious, but having an error-free resume and application goes a long way!
Q: Anything job candidates should make sure not to do?
A little common sense in an interview is a must! Of course, interviewers understand this is a stressful situation, but this is also your time to shine. Present with confidence when talking about your skills, why you want this new position and why you would be a good fit. Think about how to convey that you either (1) know you are going to be good at this role or (2) what about you indicates you can be easily trained for this position.
Q: What kind of role does a headshot play when you’re looking at job candidates?
This is where social media has made a huge impact on the recruiting field. How you present yourself with a headshot online is more important than ever, and I don’t see that changing any time soon. With the rise of networks like LinkedIn, it’s pretty easy to be a passive jobseeker online. If you’re connected to the right people and are actively updating your profile, recruiters will start coming to you.
That said, consider the fact that (not to sound too creepy here) someone is always watching! Make sure your headshot is up-to-date and that your profile online is complete. It makes you seem more polished and approachable.
While there’s nothing wrong with a traditional, shoulders-up headshot think about ways you can get creative, if it works for your industry. If you’re in a field like banking, sales, or law, you may not want to stray too far from the traditional look, but if you’re in a creative field, think about ways you can change up your wardrobe or let your personality shine through.
It doesn’t need to be the best photo you’ve ever taken, but putting a little thought into your photo selection is important! No matter what, I don’t suggest cropping yourself out of a photo from a night out with your friends…no matter how good the lighting is. J
Q: How can someone be sure they are memorable? Anything that makes them memorable in a bad way?
If you’re using a professional photographer for your headshot, which I would highly recommend, make sure you come prepared to communicate exactly what you’re looking for. If you’re willing to step outside the box a little, give them an example or tell them what you’re hoping to achieve with your photo. Taking a moment to brainstorm will ensure you’re comfortable with the photo you get and that it really captures the personality you’d like to display on your professional profile.
Think about it this way: you want convey relevant parts of your personality. Relaying things like creativity, confidence and an outgoing personality are a plus. Things like your love of reptiles, your massive action figure collection and your dirt bike skills…maybe not relevant. Be you, be confident, but do it in a way that makes sense for the job you want!
Whether it’s a more traditional headshot or something on the creative side, if I see a qualified candidate has taken the time to create a complete online profile, I can usually be confident they are a dedicated candidate and are serious about their career.
If you’re in a job search and need a professional LinkedIn profile photo, book your headshot session today!